CRUMPLER advertising campaign

 

Crumpler — a Melbourne-based producer of urban baggage products — needed a creative way to let people know that all their products are backed by a lifetime guarantee.

 

Using a friendly, offbeat illustration style, I created a series of outdoor ads based on the insight that — unlike people — Crumpler products will never let you down. My campaign showed that, for some special people, consistency and reliability can be the most attractive features of all.

 

I triple checked — there are no laws against objectophilia. 

 

CLIENT: student project